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175. Influence of Gender on the New Age Elderly Consumption Orientation (Sherman, Schiffman, and Mathur), Psychology and Marketing, October 2001, Vol. 18, No. 10, pp. 1073 1089. research: A practical approach to data collection Journal of Interactive Marketing (McMellon and Schiffman), 2001, 15(4), 46 55. Journal of Business Research, Associat.
and Issues in Political Marketing Technologies Marketing and Marketing Research (Sherman and Schiffman), Journal of Political Marketing, 2002 Vol. 1, No. 1, pp. 231 233. Election (Sherman and Schiffman), Journal of Political Marketing, Vol. 1, No. 2 3, Spring 2002, pp. 53 68. Meaning in Visual Print Advertisements: A Cross Cultural Examination of the Contextual Communication Effect (Callow and Schiffman) International Journal of Advertising, 21 (2002), 259 277.
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